HMG has long been an innovator in hotel sales and marketing. From product positioning, to rate strategy to promotion and sales, HMG works in tandem with the property’s management and sales team to assure the development and activity of a successful marketing plan specific to each property. Each hotel's marketing plan and sales strategy is focused on increasing revenues and REVPAR through aggressive market penetration and yield management. With the evolution of the importance of internet marketing and an optimized web presence, HMG is using cutting edge online approaches in order to maximize exposure.
Hotel Sales & Marketing efforts at HMG Hotels include:
• Development and implementation of a comprehensive Annual Plan
• Revenue strategy and optimization
• Sales training for independent as well as franchise integration
• Marketing targeting and guest history and data capture
• Cost-effective advertising, collateral materials, promotions, and public relations
• Ongoing direct sales action planning
Hotel Internet Marketing Strategies
Whether you have an independent boutique property or branded hotel, you need to stay ahead of your competition capturing new market share with as aggressive and effective Direct Online Distribution Strategy and Search Engine Optimized Marketing as you develop. The most important tool you can have to be successful is your hotel's own web site that links to social networks and a well-maintained blog, in addition to a franchise web-presence (if available).
• Internet marketing evaluation
• Hotel web site analysis and online rate strategies
• Help in development of new or remodel existing sites for improved performance
• Cutting edge targeted marketing strategy
HMG emphasizes a strong and aggressive sales and marketing presence within the marketplace. Attention is placed on working with hotel managers to enable them to work with their sales team more effectively.
Funding allocated for marketing is tracked and return on investment reviewed to assure that the investment has a high ROI.
Make a plan. Plan it well. Work the plan. Work the plan well!
Success is Paramount at Hotel Managers Group. We believe in a strong culture for success and our recipe consists of six main ingredients...Employee Attitude, Vision, Fair Business Practices, Strategic Allied Partners, Innovative Solutions and Action.
Our organization is comprised of a winning team of professionals who take pride in assuming responsibility for the measurable success of our clients and their respective portfolios.
• We know how to ask the tough questions.
• Team members are entrepreneurs in spirit with extensive, proven experience in the hospitality industry.
• Our culture of learning, and sharing of these skills provides cost containment and high productivity while providing a satisfying employment experience.
• Hotel Managers Group boasts strategic partners with whom we have had relationships and done business for more than a decade. These relationships afford our employees and clients access to a plethora of skills, data, technology and tools required to complete the business at hand.
• Honesty, Integrity, Respect for Confidentiality and Genuine Concern are the Basis of our Fair Business Practices.
• Economies of Scale Afford Clients Access to Channels of Distribution and Marketing Resources.
• Hotel Managers Group Empowers it's employees to Take Action.
• HMG Hotels Recognizes and Rewards Employees who Demonstrate Innovation through the use of technology.
Whether you are a prospective client, an employee or a guest we welcome you to contact us. We are at Your Service.